Reimagining Beauty: Designing an AI-Powered Hair Booking Experience for Jorra
About
Jorra is an AI-powered mobile platform designed to simplify how women discover hairstyles.
Challenge
The challenge was to design a mobile experience that removes uncertainty and helps users discover, try, and book hairstyles with confidence.
Team
Me as Product Designer
1 Frontend Engineer
1 Backend Engineer
My Role
UX/UI Design, Prototyping
End-to-end mobile experience
Beauty apps were built for browsing, not deciding
Users could scroll endlessly but couldn't connect the product to their actual face, budget, or schedule. Four core failure modes drove the Jorra mobile app.
The Solution: Jorra Key Features
AI Hair Consultation
Jorra's AI consultation helps users discover hairstyles that match their preferences. Users can explore personalized recommendations and virtually preview hairstyles before making a booking, making the decision-making process more interactive and confidence-driven. This reflects the product vision of using AI and AR to simplify hairstyle selection before booking.
Book a Hairstylist
After selecting a hairstyle, users can browse hairstylist profiles, compare portfolios, view transparent pricing, choose available time slots, and book appointments through a streamlined booking flow.
Shop Beauty Products
Jorra extends beyond booking by allowing users to purchase hair extensions, beauty products, and accessories within the same experience. Integrating shopping alongside services creates a complete beauty ecosystem instead of separate experiences.
Discover Hairstylists
Users can browse trending hairstyles, explore curated collections, and discover inspiration through a visual-first interface. Rather than endless scrolling, the experience is designed to help users quickly find styles that match their needs.
Outcome
The final design transforms Jorra from a traditional booking platform into an AI-powered beauty companion. By combining personalized recommendations, virtual hairstyle exploration, seamless booking, and integrated shopping, the experience helps users make informed beauty decisions while creating a smoother and more engaging customer journey.
Reflection
Designing Jorra reinforced the importance of designing for confidence rather than convenience alone. By placing AI and personalization at the heart of the experience, I created a product that supports users throughout their entire beauty journey from discovering a style to booking a trusted hairstylist and purchasing the products they need.
